Google, Bing Ads - Search Engine Marketing Course

Google Ads and Bing Ads are two of the most popular platforms for search engine marketing advertisements. Our training course will help you to master both of these advertisements platforms and excel in search engine marketing. You’ll learn how to craft effective campaigns, implement strategy and technical aspects, and troubleshoot common issues. Our step-by-step course will help you succeed with search, display, and remarketing campaigns.

Our Google Ads, Bing Ads Training Course Key Highlights

Google Ads is a powerful tool that can help you grow your business. This course will teach you everything you need to know, from the basics to advanced techniques.
Ready to set up your Google Ads account? Use a Google coupon to get started. Write compelling ad copy to attract clicks. Create your first campaign and get your advertising up and running.
Gain a comprehensive understanding of Search Terms Reports. Use Auction Insights to compare performance and inform your bidding strategy according to your business goals.
Learn about Bing Ads and how it works. Understand the terms and keywords used in the auction process. Import your Google Ads campaigns into Bing Ads. Get around the Bing Ads interface with ease.
Learn how to set up skippable and non-skippable ads on YouTube quickly and efficiently. Use your videos to promote your products and brand on YouTube.
The right keywords are essential for a successful Google Ads campaign. By learning new keyword matching options and using negative keywords effectively, you can optimise your targeting and get the most out of your Google Ads budget.

Enquiry Form

Nallas campus is one of the most reputable online training institutes in India. It is mainly expertise and specialized in Search Engine Marketing and Digital Marketing. The institute has a great reputation and it is well known for its quality education. At our institute, we offer interactive Google ads and Bing ads training sessions so that candidates can take full advantage and get the most out of it. We’re dedicated to providing the best possible training, both in the online and Corporate spheres. We’re constantly striving to improve our methods and give our students the best possible learning experience. Here at our institute, we provide training and consultancy to both freshers and experienced professionals. We also help them attain jobs in various fields, such as services and manufacturing. With our help, they can reach their full potential and be successful in their chosen career path. Our institute is focused on developing the skills and abilities of its candidates so they can perform to the best of their abilities. We provide quality teaching, using experienced faculty and new teaching methodologies, to give our students the best possible training. Our Google ads, Bing ads training is designed to help students get the jobs they want in the timeframe they need. We provide instruction in latest technologies so that students can easily get the jobs they deserve after successful completion of our program.

Learn Google Ads, Youtube Ads, Bing Ads & Google Retargeting quickly and easily!

Google Ads is an excellent way to increase your brand awareness, drive more leads and traffic, and achieve more sales. With its focus on Pay Per Click (PPC) ads, Google Ads provides a customizable and affordable form of web marketing. However, to be successful and avoid wasting money, you must adopt the right approach. Usually, it takes many years of experience to gain the necessary expertise to make the most out of your PPC campaign. This Google Ads, Bing Ads course is designed to help you get on the road to success faster. By applying our techniques and strategies, you’ll be well-equipped with everything you need to succeed in this competitive market. The advantage of advertising with Google is its widespread market reach and ability to create targeted campaigns. With Google Ads, you can drive quality traffic to your brand from people who are searching Google for products and services similar to what you offer. To boost your reach even further, ads from Google often appear on other platforms, such as YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Analytics dashboard, which allows you to monitor the performance of your ads over time so that you can adjust your content and target audience for a more optimal return on investment. Overall, it’s definitely worth investing in Google Ads – even if you’re ranking well organically, your results are likely to appear lower than those of your competitors who have paid for promotion.

What are the benefits of joining our institute?

As a Digital Marketing manager, I have years of experience creating profitable Google Ads accounts for my clients to generate quality leads for their business. And I have fine-tuned this process over time, learning from different types of companies and industries. So I know what works and what doesn’t, and I’m going to share it all with you. In this course we will go through my process of creating a Google Ads account, step by step.

In this course, you’ll learn the basics of setting up a Google Ads account, as well as advanced techniques used by Google Ads agencies. I’ve used these proven methods on many different clients and I know they work. You’ll also learn how to:

How to track people on the platform who became leads on your website after clicking on your ads.
How to use the Google Tag Manager to track conversions more effectively.
How to create many Search campaigns, ad groups, keywords and ads at once thanks to Google Sheets.
How to integrate multiple campaigns at once with the Google Ads Editor.
How to add audiences and remarketing lists to your account and set up remarketing campaigns to get even more quality leads. with top brands

Google and Bing advertising can be extremely effective when done correctly. Our in-depth modules walk you through proven techniques that can help you get the most out of your campaigns.

Course Benefits

Our training features are sure to make you fall in love!

Online Training

Our Live Online Training courses offer students the opportunity to learn from anywhere in the world at their own convenience. These virtual, interactive classes provide an engaging and effective way to master the topics of your choice.

Video Training

Don't have time to attend a live training session? No problem! Our Video Based Learning system allows you to learn at your leisure from videos of recognized trainers.

Corporate Training

We help businesses stay ahead of the competition by training their employees on all the latest SEO technics. Our experienced trainers provide sessions on all the emerging technologies to keep your workforce up-to-date.

Benefits To Learn Google ads, Bing Ads

There are several paid search advertising platforms available, each with its own unique benefits. Google is the largest player in this industry, but Bing™ also offers some advantages over other options.

Google Ads is a powerful tool that can help you reach your target audience. By showing your ads to the right people, in the right place, and at the right time, you can take advantage of the benefits of online advertising.

Bing and Yahoo’s reports show that Bing Ads has seen a lot of growth in the past year. According to the reports, Bing grew to 19.7% of the US search market share, while Yahoo saw a 10% increase in paid search clicks. This is great news for both companies, and it shows that Bing is continuing to grow in popularity.

Who can Join?

STUDENTS

Once you have the skills, it is recommended that you research eligible job roles, scope, and opportunities. This way, you can be sure you are making the most of your talents.

WORKING PROFESSIONALS

Find out what real-time interviews are looking for from you. This will help you be ready for actual interviews, where you will need to speak with and answer various interviewers.

FREELANCER

Having a great resume is important if you want to make a good impression on recruiters. We can help you build the perfect resume to help you get ahead. Not only will we prepare your resume, but we will also optimize your LinkedIn profile.

BUSINESS OWNERS

We stay connected with our alumni and help address any career challenges they face through our community platform.

ENTREPRENEURS

Applicable for Live-Online learning mode. You can watch a set of self-paced videos to recap the subject whenever/wherever you need.

COACHES AND CONSULTANT

Access our Quiz from the LMS to assess your knowledge.

This course is 100% practical - get ready for real-time hands-on experience from the first class!

The latest Search Engine Marketing statistics show that

Google’s return on investment is 8:1, meaning that for every $1 spent, you get $8 back.

A recent study found that 57% of B2B marketers believe that SEO generates more leads than any other marketing initiative.

A staggering 75% of internet users never scroll past the first page of search engines. This means that if your website is not on the first page, you’re missing out on a huge chunk of potential traffic.

Top Search Engine Makreting Course Curriculum

Week1 : How to

Get certified

We will also assist you with getting certificates from Google, HubSpot, SEMrush and more.

Get to Know Your Trainer

Ashok Vardhan Nalla is an expert in digital marketing, WordPress development, and creating world-class landing pages. He also has certification from Google AdWords, Microsoft AdCenter, and Facebook. With over 15 years’ experience in various aspects of Search engine optimization, Social media marketing, Pay Per click, Web analytics.he has advised companies across India, the USA, and the UK on how to establish their online businesses. This includes brand awareness and conducting extensive promotional training services. To date, he has trained more than 10,000 entrepreneurs, working professionals, business owners, and students in 100+ workshops held in various cities worldwide on digital marketing. Since 2007, he has been helping more than 100 startups worldwide convert their ideas into leads by planning and executing their business needs. He has been running a successful digital marketing consulting company since 2010 with the goal of providing industry-leading thought adoption of the latest technologies.