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SMO Social Media Training


Social Media Optimization Course Module

SMO Basics
Social Media Introduction
Brand Management Techniques
Benefits of Online Marketing
Networking Optimization
Creation of Network Profiles
Key Concepts of Social Media
Facebook Optimization
Latest Technology Based Trends
Social Media and Communications Techniques
Latest trends
Difference between Profiles, Places, Groups and Pages
Social media and communications strategy
Open Graph
Facebook Pages Creating
How to Promote Facebook pages
Frictionless sharing
Facebook Connect (Like, Share, Comment)
Facebook Pages (Creating, Managing, Retention)
Pages (Dos & Don’ts)
Facebook Apps
Measuring and Monitoring
Sponsored Stories
Facebook Places and checkins
Facebook credits
Facebook and eCommerce
Apps of Facebook
How to Advertise on Facebook(PPC)
of Social Media.
Twitter\Introduction to Micro blogging & Twitter
Twitter Optimization
Tracking Codes
How to Tweet
Promotion of Twitter Accounts
Use for reputation, promotion, sales, conversing, listening, research
Who to follow
Tweeting (Responding to others, RT, HashTags, Direct Messages)
Tracking Code
Ghost writers and the importance of disclosure
Advertising tweet for pay
Twitter Lists
Twitter Account Promotion
Searching tweets and users
Measuring Influence

Introduction to LinkedIn
Creating the right profile & settings
Increasing reach and visibility
LinkedIn Groups
Answers, events, messaging & testimonials
Company Pages
Introduction Youtube
Creating and managing an account
Online video content is king
Video Optimization techniques
Virals films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Using Ads inside Videos
Promoting Youtube Videos
Video Monitization and Money Making Techniques
Google +
Setting Social Objectives
Social Strategies & Tactics for Google+
+1s & Sharing
Integration with your site
Promoting a Brand on Google+
Google+ Optimization
How to Create Pages
How to Optimize Pages
Creation of Business Profile
How to Optimize Profile
Social Objectives Setting Tools
URL Shortening Tools
Introduction to success factors for email marketing.
Legal briefing.
Designing email templates.
Selecting an Email Service Provider.
Goal setting for email campaigns.
Segmentation and targeting.
Campaign planning activity.
Email design and layout.
Structuring an email to maximize response.
Copy writing.
Email analytics.
Online Reputation Management
Introduction to Online Reputation Management
Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word.
Ensure your customers defend you from a bad review
Responding to negative reviews
Reducing negative reviews

Blogging for Brand Control
Social Networking Meets Reputation Management
Reducing negative reviews
Using pictures effectively
Online Press Releases / Online News
Introduction to Online Press Releases
Handling the Press the
golden rules
PR Strategies
Successful Marketing
Press releases that work
Organizing 121
press interviews
Using pictures effectively
Sourcing PR information
Market research for PR use
Successful Marketing
Blogging (Bonus)
Blogs Creation
Blogs Submission
Blogs Promotion
Blogs Weekly Postings
Blogs Commenting
Google Adsense (Bonus)
Introduction to Google Adsense
Google Adsense Program
Google Adsense Approval Process
Google Adsense Secrets
How to Get Relevant Adsense Ads
Google Adsense Ad Format Sizes
High Paying sites on Adsense
Making Money with Google Adsense
Google Adsense Ad Colors
Google Adsense Revenue Sharing
Google Adsense Optimization Tips
Affiliate Marketing (Bonus)
Basics of eMarketing
Understanding Affiliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: Clickbank, CJ
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Affiliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Email List, Autoresponders
Campaign Measurement and Tracking
Report Tracking Management
Creation of Link Wheel
ROI Measuring
SM Measuring
Short URL Management
Case Study
Behavioral Standard for Social Media Interaction
Cultural Standard for Social Media Interaction
Social Media Accounts Linking
Social Media Content Optimization

Search Engine Optimization

Social Media Optimization Training Course Preview

About Trainer

Ashok Vardhan NallaAshok N, A Google Adwords, Microsoft Adcenter and Facebook Certified Professional with 10+ Years of well versatile experience in Search Engine Optimization, Search Engine Marketing, Web analytics and social media activities, have helped Companies across India, USA and UK in setting up their online business by building brand awareness with his extensive promotional services and training.

He has trained more than 6000 + Entrepreneurs, Working professionals,Business Owners and students conducted across 100+ workshops in various cities with Digital Marketing. Since 2007 he has been a part of success for more than 500+ Startups world wide in planning and executing their business needs which helps them to convert ideas in to leads. He has been operating a successful digital marketing consulting company since 2008 with an aim to provide thought leadership and perspective adoption of latest technologies as according to Industry needs.